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Dawn Rich, Principal, Global Pricing & Market Access - Skysis

DAWN RICH

Managing Director

> 415 770 7606
> drich@skysisllc.com
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YEARS IN HEALTHCARE:

25

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EDUCATION:

  • MBA, University of San Francisco
  • BS Pharmacy, Duquesne University
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PREVIOUS EMPLOYERS/POSITIONS:

  • Genentech – Director, Strategic and Cross Functional Initiatives; Director, Commercial Training & Development, Medical Partners & Managed Care; Associate Director, Managed Care Marketing/Payer Portfolio Strategy/Product Marketing; Associate Director, Payer Portfolio Strategy/Managed Care Marketing; Group Product Manager, Managed Care Marketing; Senior Product Manager/Product Manager, Managed Care Marketing
  • Amgen – Corporate Account Manager, Managed Care Corporate Accounts; Account Manager, Managed Care; Sales Representative
  • Roxane Laboratories – Sales Representative
  • Eli Lilly and Company – Sales Representative
  • Rite Aid Pharmacy – Registered Staff Pharmacist
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CORE COMPETENCIES/FUNCTIONAL EXPERIENCE:

  • Market Access Product Launch & Life Cycle Management
  • Reimbursement Landscape Assessment
  • Value Propositions: Company, Product & Portfolio Positioning, Messaging & Implementation
  • Market Access Corporate Branding & Brand Management
  • Business Planning: Short-term & Long-term Planning
  • Market Access Strategy, Marketing, Segmentation & Resourcing
  • Integrated/Cross Functional Planning
  • Global Market Access Pricing Strategy
  • Channel & Distribution Strategy
  • Account Management Strategies & Planning
  • Contracting Strategy: Contract & Program Pull-through
  • Change Management
  • Coaching & Training
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THERAPEUTIC EXPERIENCE:

  • HCP Administered (Buy & Bill, White Bagging, Brown Bagging)
  • Retail Pharmacy
  • Specialty Pharmacy
  • Hospital
  • Home Health Care
  • Companion Diagnostics
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HEALTHCARE SEGMENT EXPERIENCE:

  • Payers: Public & Private Payers, PBMs, ACOs
  • HCP Office: Physicians, Practice Managers, Physician Extenders
  • Channel: Drug Distribution, Drug Retailers
  • Medical Societies, Pharmacy Academies
  • Biopharmaceutical Manufacturers: Brand, Managed Care, Medical Affairs, R&D, Legal, Regulatory
  • Life Science Partners: Agencies, GPOs, Specialty Pharmacies, Health Quality Organizations
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