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MARKET ACCESS

The decisions that drive patient access are equally influenced by both the clinical and the economic value assessments. Three critical factors include the right pricing strategy, strong product and portfolio value propositions and strategic market access planning.

Skysis’ MA experts know the market access landscape and can identify and address how these important factors impact your business.

MA PRACTICE AREAS

BUSINESS PLANNING

• Lifecycle planning
• Strategic & tactical planning
• Prioritization
• Aligning field objectives & marketing support

STRATEGY & MARKETING

• Segment value propositions & positioning
• Site of care economics
• Patient access programs & services
• Landscape assessments

CONTRACTING & DISTRIBUTION

• Contracting & distribution strategy
• Product & portfolio value optimization
• Pricing positioning & communications

MARKET ACCESS INSIGHTS

• Market Access Insights Panel
• Qualitative research
• Rapid assessments
• HTA/Policy pulses

Experience working with a wide range of internal and external stakeholders across the healthcare spectrum.

MARKET ACCESS SERVICE OFFERINGS

Aligning field objectives and marketing support to create meaningful engagement strategies is key to developing long term strategic partnerships.

 

Short-term and long-term planning that aligns across the various goals of internal and external stakeholders. Creates clarity around mission, goals and priorities for the organization.

 

 

Support services are becoming increasingly important to customers, as well as media, analysts and investors. Build awareness of your services and clearly communicate your commitment to ensuring clinicians and patients gain access to your products.

 

 

 

 

Consulting engagements often require market research that can help us create stronger strategies for our clients. We tap into our network of Market Access strategic advisers who can draw from relevant experiences to provide the insights that clients are seeking.

 

 

 

 

 

Pricing influences the utilization management controls that your drug, sales force, and patients will need to manage through in order to access your product. Having a clear understanding of how your pricing philosophy will affect access and what levers you can pull to increase access is imperative in today’s competitive landscape.

 

 

 

 

 

 

Identifying and creating strategic and relevant communications around the value of your products/portfolio. Value propositions also include innovative approaches to payer programs and patient access services.

 

 

 

 

 

 

 

 

Our global services available in the US and across Europe include market access planning, strategy & resource allocation; value proposition story & message development; account team field strategy & planning; patient access planning & strategies; and managed care market research analysis & recommendations.

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