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BRAND MANAGEMENT

Highly experienced marketers are a limited commodity in today’s demanding biopharmaceutical industry. For companies that do not have sufficient resources, are not ready to hire marketing staff, or simply need specialized experience, outsourced brand managers can be a valuable asset.

Skysis provides clients with an immediate solution to overcome limitations in resources and expertise. Our on-demand support can augment brand teams in times of increased marketing activity, and also maintain focus on driving brands in times of organizational change and uncertainty.

Our resources are invaluable in a variety of business scenarios:

Working in tandem with your senior leadership, Skysis can help develop and execute a plan to maximize the potential of your brands.

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Key Capabilities:

  • Brand Strategy & Plan Development
  • Tactical Planning & Execution
  • Launch Strategy & Product Positioning
  • Loss of Exclusivity
  • Marketing Training
  • Supplier/Agency Identification, Onboarding and Management
  • Brand Performance Presentations for Management

SKYSIS METHODOLOGIES

Overview

Experiencing an increase in marketing activities due to product launch, annual planning or acute competitive threats? Count on Skysis’ experienced professionals and proven processes to overcome limitations in resources and expertise when you need it most.

Overview

Learn more about Skysis’ comprehensive, detailed, and fully integrated commercialization planning framework. This customized deliverable includes cost roll-up across all initiatives, with a revenue forecast to generate financial scenarios (i.e. P&L, NPV, Cash Flow, etc.) from starting point to 5 years post launch.

Overview

From early development and pivotal clinical trials to launch and lifecycle management, Skysis MA professionals have the insight and expertise to navigate the changing healthcare landscape and understand the most influential levers that impact product access.

Overview

Is it time to start planning for loss of exclusivity or LOE? If your branded product faces patent expiry in the next 5 years or less, the timing is now for developing an LOE strategy. Let Skysis help you research options and design and implement a plan that minimizes generic erosion and capitalizes on specific generic opportunities.

Overview

We measure value based on our ability to integrate competitive insights into a client’s brand planning and corporate strategy development. Skysis Competitive Intelligence professionals have earned advanced degrees and average twenty years’ experience in the pharmaceutical industry and/or medical field. Customize your team, choosing from MDs with clinical research experience, PhDs with clinical and commercial industry experience, and PharmDs & MBAs with significant competitive intelligence experience.

Overview

Skysis’ Marketing Training program lets you develop brand team members and improve marketing practices, leading to stronger, more focused and results-based strategies. The program enhances consistency and drives greater collaboration and effectiveness that can lead to increased sales and optimized promotional spending.
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